The way I see it, there are two threads common to the journeys of many cancer patients and survivors -- the desire to hear stories of others walking in similar shoes and the desire to be heard.

These threads have definitely woven themselves throughout my own cancer experience. When first diagnosed, I searched long and hard for personal stories of women struggling with and conquering breast cancer. Once I was well on my road to recovery, I wanted others to hear my story, in hopes it would resonate with those looking for the same comfort I once craved.

Won't you consider sharing your story too? It might just help you. It will surely help others.

Think about this:

On the Discovery Health website, an offer awaits you.

"We would love to hear your story," reads a portion of the site. "So would the many others who share your relationship to Cancer."

If you are at least 18 years of age and have a few minutes to spare, simply call 888-890-6339 and follow the instructions to record your voice. When all stories are ready to be published in podcast format, an online notice will be posted.

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My friend -- who has a friend newly diagnosed with brain cancer -- greeted me at the door the other day and asked with a sense of urgency, "How can I help?"

"Help your friend?" I asked.

"Yes, she said, unsure of what she might say or do in this time of great difficulty for everyone involved.

I told her a few things. And then I thought of some more. It wasn't terribly easy to come up with these ideas. Because even though I myself was on the receiving end of help during my cancer journey, it's still hard to imagine what an individual wants or needs -- or doesn't want or need. But here's what I've got to offer.

I hope this helps my friend.

I hope it helps you too.

• Allow your loved one to take the lead. If you sense this person wants to talk, then talk. If you sense talk is not welcomed, then don't talk. To determine whether or not your friend or family member wants to discuss cancer, approach the topic and judge the response you get. I know I can usually tell if someone is willing to open up -- typically the conversation just flows -- and when someone is putting the brakes on chit-chat -- typically the conversation falls flat.

• If talk is not in the cards, then consider an offer of food. Sometimes actions speak much louder than words. So think about calling a restaurant in your friend's town and ordering a meal to be delivered right to the door. Most eating establishments accept credit card numbers over the phone so location should be a non-issue. Even those deep in despair need to eat, and taking away the chore of cooking and cleaning up can be quite a gift.

• If the gift of food is not up your alley, how about sending a small gift, like a candle, a pair of cozy socks, a grocery store gift card, a music CD, a gift certificate for a spa. You name it, your special something might brighten the day.

• If you live near your loved one and have some free time, offer to drive to appointments, visit during treatments, pick up kids and entertain them for the day, clean house, cook, and clean up dinner. Try to be very specific with your offers. Say, "I'd like to pick up your kids tomorrow at lunch so you can take a nap" or "I'm coming over on Sunday to rake leaves." These offers are easier to accept than the "call me if you need anything" kind.
  

• If a quick stop at your loved one's house is possible, drop off a book on the front porch or set some pretty potted flowers by the door. Or do both. Then walk away without saying a word. Let your help take your friend by surprise.

• When you do have the chance to talk, avoid guiding the conversation with your own thoughts and advice, unless requested. Saying, "Everything will be OK," for example, may not be true. Assuring your friend she will sail right through chemotherapy may backfire if nausea and fatigue are just down the road. Stating, "it's OK, your hair will grow back," doesn't really help those living with the horror of hair loss. So stay away from promises and predictions and stick to the present. Ask questions, listen, and paraphrase back what your friend has shared. These are basic counseling techniques. The premise is that allowing the person to work through the issues is more important than what we can do to directly help.
  

• Don't forget about the good old greeting card or short note that lets your loved know how much you care. Let the card say it if you wish to avoid writing and then add an address, a stamp, and send your support on its way.
  

• This makes eight -- so much for sticking to my Sunday plan -- but I must share this too: Don't forget about your loved one after months and even years pass by. Initial diagnoses are tough and treatments are tough too. But as your friend survives each day, remember to check in. Cancer is a life-long battle for many. Support and assistance may be just as valuable a year down the road as it is on day one.

I'm wearing a pretty pink sticky note on my shirt. It was taped on me just recently by my six-year-old Joey who's been busy in kindergarten learning to spell words. He's in the sounding-out stage and as long as he gets his consonants right, we're happy. Joey's teacher says he doesn't need to master the vowels just yet, and with that in mind, Joey is doing a pretty impressive job of crafting real words -- although sometimes he misses.

Tonight, Joey had a hit and a miss. But the sentiment buried in his written message -- cryptic as it was -- is enough to warm my heart.

Joey always links me with breast cancer -- no surprise, since he's been a key player in my match with cancer since it began two years ago -- and so tonight, he wrote on the pink sticky note, Bube skawos. He tells me it reads, Boobie cancer. Not so sure about the cancer part. But the boobie part speaks loud and clear. And even more clear is the breast cancer ribbon he drew on the same sticky note, just before he pinned me with his powerful work of art.

Joey's smile spanned from ear to ear as he presented me with my special badge. And I'm smiling just the same as I look at the little pink piece of paper given to me by my loving little boy.

Each year, Hallmark offers a specially-designed, one-of-a-kind greeting card in honor of breast cancer awareness month to remind women of the importance of early detection. Consumers can join the cause -- Cards for the Cure -- by picking up these cards at Hallmark Gold Crown retail shops and by sending them to women in their lives. Cards are available while supplies last through October 31. And they are free.

Hallmark has supported the Susan G. Komen Breast Cancer Foundation for eight years now -- and in addition to the Cards for the Cure initiative, Hallmark offers several items for sale and will donate 10 percent of profits to the Komen Foundation. The breast cancer awareness gift collection includes an exclusive CD by Grammy award winner and breast cancer survivor Olivia Newton-John, a keepsake angel ornament, note cards, a pink suede journal, and pink champagne glasses.

Breast cancer awareness is a personal initiative for those at Hallmark. It has touched family and friends and employees and customers. And so they are commitment to the cause. And they have already made a difference with the $2.3 million they have donated over the years to the Komen Foundation.