Who and what was the most googled in 2006? The Year-End Google Zeitgeist top ten lists for general and news searches on the Internet this year include Paris Hilton and Bebo -- and cancer.

Of the celebrities most searched for, Paris Hilton outranked Orlando Bloom and the social networking site Bebo outranked MySpace. In the news category, cancer ranked as the third most searched for topic, before podcasting, autism, Hurricane Katrina, and bankruptcy.

The top ten Google searches were, in this order: Bebo, MySpace, World Cup, Metacafe, Radioblog, Wikipedia, Video, Rebelde, Mininova and Wiki. The top ten Google news searches were, in this order: Paris Hilton, Orlando Bloom, cancer, podcasting, Hurricane Katrina, bankruptcy, Martina Hingis, autism, the 2006 NFL Draft and Celebrity Big Brother.

Surprised to see Paris Hilton topping the list of news searches? Sadly, me neither. Personally, I am not certain that she has ever done anything newsworthy, other than having proven a supreme talent for the uniquely cunning ability to stay in the headlines for no particularly meaningful reason.

It is substantially interesting that cancer was the third most searched for news topic this year. I know that those whose lives have been touched by cancer can feel very alone, and if this proves anything, we are certainly not alone in trying to sort through the many issues linked to cancer.

The power of positivity is subjective when it comes to cancer survival. There are those who argue that keeping up a positive attitude puts too much pressure on cancer patients. I think it depends on who you are at the time of cancer diagnosis, and what your individual personality style is in facing adversity, that is far more relevant to being a survivor.

Last Wednesday, when the news broke that Farrah Fawcett had been diagnosed with cancer, she asked that her privacy be respected. As is the case with most celebrities, it was not likely to happen. We have seen almost constant coverage in the details of her cancer diagnosis and treatment, and the paparazzi have captured in photographs her every movement.

Back in June, when Pamela Anderson stood nude in the window of fashion designer Stella McCartney's London clothes shop to bring attention to PETA, she was making a statement she would rather go nude than wear fur. Anderson chose to deliver that message in a way certain to be heard. It was an outrageous stunt but it worked -- and whether you tsk-tsk or applaud her effort, Pamela Anderson and PETA made headlines around the globe that day.

It worked for the global cosmetics company Avon in Bulgaria this week, when in a continuing effort to raise awareness for breast cancer, they launched an eye-catching public campaign using three well-known sexy celebrities of Bulgaria. Posing in a larger-than-life banner hung outside the National Art Gallery in Sofia, the three beauties stared back at passers-by with a suggestion that when the large pink ribbon covering the women in the banner in just the right places came down, the public would be in for a nude shock.

As it turns out, when the pink ribbon was pulled down, the bare-shouldered bare-legged smiling women in the poster -- television star Natalia Simeonova, pop diva Maria Ilieva and film actress Koyna Rousseva -- were holding up pink tees with a breast cancer message printed on them.

Will the public or the paparazzi ever tire of sexy or the hint of nudity or actual nudity? No -- and I am not suggesting they do. Only that this type of campaign risks becoming cliche. If I were head of a large organization with a goal to raise awareness in eye-popping ways, I would hire the brightest, most innovative and creative minds in the advertising world, and let them create something intelligent and fresh and new. But for now, Pamela Anderson and Avon know what works -- and they work it.

Celebrities can bring awareness to cancer causes. Celebrities can attract money to cancer fundraisers. Celebrities influence our society in fashion and lifestyle trends. Whether you are one who thinks celebrities have too much influence, and wondering why there seems a global obsession with celebrity -- or you are someone who applauds the efforts of those who have risen to success in fame and fortune and take time to give back, there is no doubting celebrities have power. And even when celebrities aren't trying to make a difference, they do, by the simple fact they are a celebrity.

A news story out of Canada is reporting that young girls, inspired by fair-skinned celebrities like Australian actress Nicole Kidman, are rejecting the fashion standard that a tan makes you attractive and embracing what they are calling the pale and proud of it attitude. When it comes to reducing the rising incidence of skin cancer, this couldn't come as better news. Really good news since it is in the young where a shocking number of new skin cancer cases are being diagnosed, a trend that is fairly recent to our times.