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Posts with tag partnership

Thought for the Day: Thinking about lung cancer

Have you been thinking about lung cancer and longing for the most reliable facts and figures on this number one cancer killer? If so, you're in luck because the National Lung Cancer Partnership has just released a new and free resource called Living With a Diagnosis of Lung Cancer. The booklet features basic questions about what a lung cancer diagnosis means.

"When people hear the words, 'You have lung cancer,' their mind starts racing, and they hear or remember very little of what comes next," said Dr. Joan Schiller, M.D., president of the National Lung Cancer Partnership. "Even in this age of the Internet with information at your fingertips, patients and their families often don't know what to ask or are intimidated about doing so. This booklet was designed to be an easy-to-read resource for many of the initial questions people might have, from what kinds of doctors will be treating you to whether or not a clinical trial is right for you."

Patients can access this resource online, where other links to additional resources are available.

Saks Fifth Avenue launches Key to the Cure campaign

Glenn Close is the 2006 Entertainment Industry Foundation (EIF) ambassador to the Saks Fifth Avenue Key to the Cure campaign. Oscar de la Renta is the 2006 designer of the Key to the Cure t-shirt -- available now at Saks Fifth Avenue stores for the price of $35. For each t-shirt purchase, $31 will benefit EIF's Women's Cancer Research Fund. T-shirts are available on-line and in retails stores everywhere.

All Saks Fifth Avenue retail stores and Saks.com will contribute to Key to the Cure by donating 2 percent of all profits during October 12-15. Off Fifth stores will donate 1 percent of profits during the same time period to benefit local and national women's cancer charities.

Key to the Cure is a women's cancer initiative founded in partnership with EIF's Women's Cancer Research Fund. The program receives on-going support from Mercedes-Benz USA -- set to donate one million dollars to the cause. EIF is the entertainment industry's leading charitable organization and has shared hundreds of millions of dollars in support of critical issues facing our society. Like breast cancer.

Ford's Warriors will bang their drums on ABC's The View

This past week saw the launch of a first-ever partnership between Ford and ABC's The View. As part of Ford's Warriors in Pink initiative -- a campaign to get women everywhere to join the battle against breast cancer -- the co-hosts of The View during the month of October will feature Warriors sharing their personal stories of support and commitment in the fight against breast cancer.

On September 12, The View's call out for Warriors began online at abc.com
(keyword: theview) where viewers are asked to submit stories about the breast cancer Warriors in their lives. Then each week in October -- Breast Cancer Awareness Month -- a different Warrior will be selected to appear on the show.

Also part of the show will be an audience give-away, featuring merchandise from Ford's Warrior collection. Beginning October 2, viewers will have the chance to purchase a limited edition The View/Warrior coffee mug -- the same mug The View co-hosts will sip from to remind audience members about the importance of breast cancer awareness and early detection. All proceeds will go directly to the Komen Foundation. And on October 29, co-host Rosie O'Donnell -- who lost her mother to breast cancer and is herself a Warrior -- will attend the Race for the Cure event in Princeton, New Jersey.

Ford's Warriors in Pink campaign raises funds for the Susan G. Komen Breast Cancer Foundation through the sale of clothing and accessories for men, women, and children. One hundred percent of the net proceeds benefit the Komen Foundation. Over the past 12 years, Ford has contributed $87 million in gifts and donations to this life-saving venture.
Warriors in Pink merchandise is available not just during the month of October but year-round at www.fordcares.com.

Crunch for the Cure promotes breast cancer awareness

Melissa Etheridge's song Run for Life -- inspired by her own personal battle with breast cancer -- plays just as the pink and white SUNCHIPS® website is opened. And visitors to the site learn quickly that they can contribute to the Crunch for the Cure campaign by simply purchasing a bag of specially-marked SUNCHIPS® and entering in the special printed code here. For each code entered through December 15, 2006, SUNCHIPS® brand will donate .25 cents to the Susan G. Komen Breast Cancer Foundation in support of its breast cancer initiatives. A pink breast cancer ribbon is the special mark on these bags of SUNCHIPS®, signifing a partnership in the fight against breast cancer.

This website also includes information about breast cancer, about Susan G. Komen races and volunteer opportunities -- and it even provides a means for thanking favorite Race for the Cure® volunteers. Readers can post their own thank-you messages that will appear on a virtual thank you wall.

Thank you SUNCHIPS® for your commitment to this cause.

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