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Posts with tag pony

Ford unveils 2008 breast cancer Mustang

Ford has officially unveiled its 2008 Warriors in Pink Mustang. Available in three colors -- black, metallic silver, and performance white -- this breast cancer-inspired car features a pink ribbon and Pony fender badge, pink striping on the rocker panel, and pink stitching on its charcoal leather seats, steering wheel, and floor mats. Only 2,500 of these Mustangs will be built, and the car will be available in the V6 coupe and convertible models.

Ford has given more than $90 million in cash and donations to Susan G. Komen for the Cure over the past 13 years. This Mustang is their latest philanthropic endeavor, and they expect to generate $500,000 in funds for this organization.

Ford says winning the race against breast cancer takes a whole lot of horsepower. And now they are adding more muscle than ever to the fight.

Thought for the Day: Bracelets tell when to seek shade

Along the pike comes a new product designed to send us an alert when we've had too much sun.

Think about this:

There are some fun and fancy bracelets on the market that change color when it's time to seek shade.

UV Sol Beads, made with UV-detective pony beads and a removable fashion bead, feature off-white beads that remain off-white whenever there is an absence of UV light. When exposed to UV light, the intensity of the beads' color increases as the amount of exposure increases.

Continue reading Thought for the Day: Bracelets tell when to seek shade

Mustang goes pink for breast cancer cause

Seven years ago, my husband and I owned a Mustang GT. A black one with black leather interior. Our car was clean and waxed and clear of clutter. It was small and sporty and we loved it. Others loved it. We were cool. We thought so, anyway.

We don't think we are so cool now, however. We are happy, with our two children, our dented and dirty Honda Odyssey mini-van, and all the gear -- books, toys, wet wipes, a scooter, a Big Wheel, and even a little potty -- that fills the vast space of our latest vehicle. But I am not sure anyone would ever call us cool as we cruise around town in our family ride.

My husband, John, dreams of getting another Mustang. And he's primed our three-year-old son for the same dream. Danny can spot a Mustang a mile away, regardless of its year, its color, or its condition. He loves a rag-top. He prefers yellow. And he promises to buy his daddy a black Mustang as soon as he wins the lottery.

I told John last night that Ford is about to release a new Mustang, with both the exterior paint and interior stitching trimmed in pink. "Let's get it," John said, without hesitation. He isn't worried he'll look less than macho in a pink Mustang. He just wants one. And while his intentions faded a bit when he learned Ford will offer only V6 models, he still thinks a pink pony car is a cool concept.

Not everyone likes the idea of a Mustang marketed at women, says analyst Erich Merkle of IRN Inc. in Grand Rapids who adds that the Mustang is an iconic brand based on a special mix of speed and testosterone. Ford should not mess with success, he believes.

But Ford expects its Warriors in Pink trim package, slated to release this summer, to be nothing short of a success -- in more ways than one.

A portion of Mustang profits will be donated to Susan G. Komen for the Cure for breast cancer research. Ford has long been a sponsor of this organization and over the years has donated $87 million. In addition, the pink initiative could attract new buyers to the car, marked by slipping sales in recent months.

While all details have not been released, the newest Mustang will be available in a few colors, and customers will have the choice of convertible or hardtop.

Ralph Lauren gallops toward cure with Pink Pony Fund

Pink Pony is the catch phrase for Ralph Lauren's initiative in the fight against breast cancer. Not only does Ralph Lauren support the fight by donating 10 percent of the proceeds from Pink Pony products to charity, but he has his own charity -- The Pink Pony Fund for Cancer Care and Prevention.

The Pink Pony Fund is a worldwide philanthropic effort. In the United States alone, Pink Pony recipients include Women's Cancer Research Institute at Cedars-Sinai in Los Angeles, Memorial Sloan-Kettering Cancer Center and Breast Cancer Research Foundation in New York City, Prevención, Inc., and Nina Hyde Center, both in Washington, D.C.

One of the premiere services provided by the Ralph Lauren Center for Cancer Care and Prevention is the patient navigator -- a concept created by Dr. Harold Freeman, medical director of the Center. Navigators assist patients and family members with access to health-care services and help them move with ease through the medical system. Navigators help patients with communication barriers, financial concerns, insurance difficulties, emotional issues, and more.

There is more than meets the eye when it comes to the pink pony. It is not merely a fashion statement that happens to kick a few dollars toward breast cancer research. It is a statement of true compassion and concern and commitment. It is a symbol of one man's hard work over the past 15 years to make a difference in the lives of women everywhere.

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