Not everyone buys into the power of pink when it comes to breast cancer.

Pink ribbons, pink teddy bears, pink hats, shirts, scarves, socks, purses, jewelry, magnets, and even cooking appliances have monopolized the breast cancer market. And some people just plain refuse to associate the disease with anything remotely sweet, soft, and soothing.

Think about this:

Annette`s Angels, founded in 2006 by the children of Annette Roberta, love and applaud the effectiveness of the flood of pink used to raise awareness about a disease that took Roberta after a 15-year battle.

But they refuse to embrace any color but black as they proceed to kick breast cancer in the butt. Black reflects their anger at breast cancer. And their power to fight it.

Annette's Angels are committed to fighting this terrible disease, and they invite us all to shop at their online store, where some items -- there's just no way around it really -- are pink. The angels will donate 50 percent of all profits to FORCE: Facing Our Risk of Cancer Empowered, the only resource of its kind for those facing genetic breast and ovarian cancers.

Co-author of Nordie's at Noon, Jana Larsen Peters, passed away on December 9th at the age of 35. She battled breast cancer for eight years.

Jana was a registered nurse who learned about the importance of performing monthly breast self-exams (BSE) during college, where she attended the University of Kansas and was active in the Delta Delta Delta sorority. She later transferred to Washburn University, from which she graduated with a Bachelor of Science degree in nursing.

Jana's breast cancer diagnosis came shortly after she became engaged to be married. At 27 yours old, while in the midst of planning her wedding, she underwent a mastectomy and chemotherapy. Her cancer spread to her bones 18 months later. In October of 1999 Jana founded the Ribbons of Pink Foundation, a nonprofit organization with the mission of promoting breast health and supporting young breast cancer survivors.

Nordie's at Noon shares the personal stories of four young professional women diagnosed with breast cancer at the age of 30 or younger. Once a month, Patti, Jana, Jennifer, and Kim met at Nordstrom's Cafe for lunch. It was their special place to laugh, cry, support, and educate each other -- and celebrate the journey of life after a cancer diagnosis.

Nordie's at Noon encourages women to be proactive with their health, and to realize that no one is too young for breast cancer.

More pink is popping up -- this time on the shelves of Yankee Candle stores where pretty pink candles are displayed with labels of pretty pink breast cancer ribbons. Yankee Candle is proud to support the fight against breast cancer and is featuring the scent Fresh Cut Roses in 14.5 oz. jars for this special cause. A portion of all proceeds will be donated for breast cancer research and awareness. This candle -- a special and limited edition -- costs $19.99 and can be purchased in retail stores or on-line.

Yankee Candle has always been active in charitable endeavors and seeks to make a strong, positive impact on the communities in which they do business. They support the United Way and the American Heart Association -- and now they support breast cancer initiatives too.

A reader left a comment the other day on the Cancer Blog post death by cancer dims outlook of promise, hope, survival. It was positive and supportive and inspiring -- and sad too. The reader shared that her mother passed away in February after a year-long battle with gallbladder cancer. She wrote that her mother handled her diagnosis, chemotherapy, transfusions, medications -- and her final days -- with true grace. And this is a big deal. Because there is not much information floating around on the topic of this cancer. So this woman didn't have much to cling to. Like I do. As a breast cancer survivor, I have mounds of resources at my disposal. I have books and magazines and websites and blogs that devote generous coverage to breast cancer. There are walks and runs and yard sales and fashion shows and other fundraisers that make breast cancer survivors the lucky recipients of extensive research and study. I see pink ribbons all over town and license plates on the roads and clothing and hats and even tennis shoes that promote breast cancer awareness. I could go on -- and on and on.

Gallbladder cancer is rare. So perhaps that's why there is not an abundance of information on the disease that has no known cause or test to detect its presence in the body. The American Cancer Society estimates that about 8,750 new cases of gallbladder cancer and bile duct cancer (excluding bile ducts within the liver) will be diagnosed in 2006 in the United States. And about 3,260 people will die of these cancers in 2006. Of these new cases and deaths, about half are due to gallbladder cancer, which affects predominantly women and those who are older than 65. Diagnosis of this cancer is difficult because symptoms do not often surface until the late stages when aggressive treatment becomes necessary. Surgery, chemotherapy, and radiation therapy are typical treatment tools, along with palliative therapy to help control or reduce symptoms. There are also drugs currently under study in the areas of both targeted therapy and immunotherapy.

It's good to know that gallbladder cancer is rare -- and that it takes far fewer lives than breast cancer and other diseases -- but for the unfortunate ones who are diagnosed with this life-threatening illness, the lack of information and resources is a truly an unfortunate side effect.

I have a Vera Bradley purse -- a backpack, actually -- that is black with pink ribbons and little multi-colored flowers sprinkled all over the fabric. The print is called New Hope and a portion of the proceeds from the purchase of this bag go toward breast cancer research. Now there is a second print available that also carries hope for a cure. Hope Toile is the name of this bright, cheery, perfect-for-summer, pink bag -- and like the purse I have, part of the sales will benefit the Vera Bradley Foundation for Breast Cancer. Since 1994, Vera Bradley has raised more than four million dollars for breast cancer research and this pattern -- which also shows up on accessories such as umbrellas, wallets, belts, eyeglass cases, and watches -- symbolizes renewed hope for a cure. And while I don't have this purse yet, it is on my wish list for a time when I need something new and fresh and hopeful.