Skin cancer awareness month doesn't arrive until May, but Olay and the American Society for Dermatologic Surgery have already chosen their spokesperson for the 2007 Skin Cancer Takes Friends campaign.Emmy-nominated Desperate Housewives actress Marcia Cross will kick off a nationwide free skin cancer screening and education initiative to alert Americans about the importance of early detection and prevention in the fight against a disease that has affected her personally.
"I'm proud to be part of a cause that is near and dear to my heart," says Cross. "Having had two family members suffer from melanoma, I've come to understand the importance of skin cancer detection and prevention. Knowing what I know about the dangers of sun exposure, I take extra care to protect myself with a large hat, sunglasses, daily UV protection, and of course, an annual screening."
Cross has become an partner in the crusade against skin cancer so she can encourage people to protect not only themselves but their family members and friends too.
Beginning on April 1, log onto skincancertakesfriends.org to find a dermatologist offering free screenings in your area. Take a friend with you to your screening during the months of May, June, and July and each of you will pay not a penny.
Many people don't know just how dangerous skin cancer can be. Yet it's the most common form of cancer in the United States and the incidence of melanoma -- the deadliest form of the disease -- is rising faster than any other cancer. Right now, one in five Americans will develop skin cancer during their lifetimes. And every 67 minutes, someone dies of melanoma.
Screening is a must for everyone -- regardless of skin color, ethnicity, age, or geography. So mark your calendar for April 1 if you'd like a free screening. If money is not an issue, make an appointment today.


A mom of a daughter who has died of a cancer related illness has expressed on her blog how angry she is after seeing the broadcast on the news about cancer death rates declining....I think these are valid points that need to be addressed.
As complied by Forbe's HealthDay, half of the top ten health news of 2006 feature issues of interest to cancer patients and the cancer community in regard to cancer research, treatment and prevention. The top health story involves the concern over cost of medical care among those with health insurance and the continually growing numbers of uninsured. A recent study shows that one in six, or 50 million people, are struggling to afford medical treatment as they now spend more than ten percent of their income on medical expenses.
Carbohydrate consumption of Americans has increased over the years and so has the incidence of esophageal cancer. Esophageal adenocarcinoma rose from 2,500 cases per year back in 1973 to nearly 15,000 cases per year in 2001.
I ran into a neighbor the other day at the grocery store. She has breast cancer, has just finished her final chemotherapy treatment, and proudly displays her bald head as she enthusiastically takes on life. I introduced her to my husband, we all chatted, and then we parted ways. And soon after, my husband asked me if she is the neighbor whose husband we spoke with just recently about his wife's breast cancer journey. I told him this was a different woman -- another neighbor with breast cancer. Including me, that makes three of us with breast cancer in the same community of just 200 houses. And this shocked my husband -- that there are three of us in the same neighborhood with breast cancer. But I told him this really is not surprising, that it's probably not all that uncommon. And I told him there are probably more women with breast cancer residing in the houses on the streets that surround us. We just don't know them all.







