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Mustang goes pink for breast cancer cause

Seven years ago, my husband and I owned a Mustang GT. A black one with black leather interior. Our car was clean and waxed and clear of clutter. It was small and sporty and we loved it. Others loved it. We were cool. We thought so, anyway.

We don't think we are so cool now, however. We are happy, with our two children, our dented and dirty Honda Odyssey mini-van, and all the gear -- books, toys, wet wipes, a scooter, a Big Wheel, and even a little potty -- that fills the vast space of our latest vehicle. But I am not sure anyone would ever call us cool as we cruise around town in our family ride.

My husband, John, dreams of getting another Mustang. And he's primed our three-year-old son for the same dream. Danny can spot a Mustang a mile away, regardless of its year, its color, or its condition. He loves a rag-top. He prefers yellow. And he promises to buy his daddy a black Mustang as soon as he wins the lottery.

I told John last night that Ford is about to release a new Mustang, with both the exterior paint and interior stitching trimmed in pink. "Let's get it," John said, without hesitation. He isn't worried he'll look less than macho in a pink Mustang. He just wants one. And while his intentions faded a bit when he learned Ford will offer only V6 models, he still thinks a pink pony car is a cool concept.

Not everyone likes the idea of a Mustang marketed at women, says analyst Erich Merkle of IRN Inc. in Grand Rapids who adds that the Mustang is an iconic brand based on a special mix of speed and testosterone. Ford should not mess with success, he believes.

But Ford expects its Warriors in Pink trim package, slated to release this summer, to be nothing short of a success -- in more ways than one.

A portion of Mustang profits will be donated to Susan G. Komen for the Cure for breast cancer research. Ford has long been a sponsor of this organization and over the years has donated $87 million. In addition, the pink initiative could attract new buyers to the car, marked by slipping sales in recent months.

While all details have not been released, the newest Mustang will be available in a few colors, and customers will have the choice of convertible or hardtop.

Drug company Wyeth pays big for causing breast cancer

Wyeth officials say their hormone replacement therapy Prempro is not the cause of one Ohio woman's breast cancer. But two jury decisions prove otherwise.

The first jury, in October, awarded Jennie Nelson and her husband $1.5 million in compensatory damages, validating Nelson's claim that her breast cancer -- resulting in a double mastectomy, chemotherapy, and radiation -- was caused by the Prempro she took for six years. When this verdict was thrown out due to a mistrial, a retrial began.

The retrial concluded yesterday -- with a Philadelphia jury awarding the Nelsons this time with $3 million.

"Both times this case has been heard on terms established by Wyeth and still the juries have clearly found that Prempro causes breast cancer," says Nelson's attorney Tobias Millrood, adding that Wyeth puts sales ahead of patient safety.

Wyeth respectfully disagrees and argues that it acted responsibly in the promotion of its hormone replacement products and in disclosing with doctors and patients all therapy-associated health risks.

Millions of women have used Wyeth's hormone replacement therapies to control the effects of menopause, and the company, sanctioned in January to pay $1 million to an Arkansas breast cancer survivor, now faces more than 5,000 lawsuits of this same nature.

Despite a large-scale study revealing drugs like Prempro increase the risk of breast cancer if used for five years or more, the drug still remains on the market. And Wyeth is so sure their drug is not at fault for causing Nelson's breast cancer that they plan to appeal yesterday's verdict.

Wyeth hormone sales up despite cancer link

2006 will forever be the year linking the decline in breast cancer cases to the decline in use of hormone replacement therapy (HRT). This was big news on the cancer front, and while some argue other forces helped drive the breast cancer drop, there is still much speculation that the use of HRT somehow increases the risk of developing the disease. Even so, it is predicted that Wyeth's sales of hormone replacement drugs will have reached more than $1 billion as of yesterday, the last day of 2006.

Even more interesting is the prediction by analysts that revenue from the pills -- used to treat symptoms of menopause -- will rise five percent annually for the next several years.

It seems the sales growth, despite the overall decline in the HRT market, is primarily due to increased demand from wholesalers and price increases too.

It's hard to tell what will happen to the world of HRT in the year 2007 -- will women embrace what is considered the best therapy around for menopausal issues? Will they abandon the controversial treatment altogether? Will they find variations of HRT that meet their needs while minimizing risk for disease? Only time will tell.

Bikini does the talking when sun becomes harmful

The bikini turns 60 this month and makes news not just for its birthday but also for its new feature -- a built-in alarm to warn wearers to get out of the sun. Not all bikinis will talk -- but those made by Canadian company Solestrom will. Solestrom has created a new bikini that goes on sale next month with a UV meter built into its belt and an alarm that sounds when it's time to seek shade. The meter on the $190 bikini displays a level of UV intensity on a scale from 0 to 20. Three to five is moderate strength, eight to 10 is very high, and anything above 11 is extreme. A person's sensitivity to UV depends mainly on skin type so this scale operates in general terms.

Despite increasing awareness of the sun's dangers, sales remain strong for the bikini. So Solestrom developed this suit to ease some of the worries about the sun's damaging rays. They have already been met with high demand from Australia and South Africa -- where skin cancer rates are highest. The United States -- now in the loop too -- has about 1 million new skin cancer cases each year.

Green-fingered challenge for gardeners

Breakthrough Breast Cancer, UK's leading charity committed to fighting breast cancer through research and education, has hands down and without argument, some of the best fundraising campaigns around. They are fun and innovative and trendy. In a recently announced fundraiser, they are inviting gardeners with a "passion for digging, sowing and cultivating their gardens" to host a garden party for friends to raise money for cancer charity -- or to sell cuttings from the garden and donate the proceeds to cancer charity.

According to Breakthrough, Linda Clegg from Keighley, West Yorkshire has been using her garden to raise money for Breakthrough since 2000, she says: "When my friend Norma called to say she had been diagnosed with breast cancer it was a huge shock. She really impressed me when she told me months later, that she had become a £1,000 Challenger. Little did I guess that I too would be diagnosed with breast cancer and subsequently have been bitten by the bug to raise funds for Breakthrough's research."

"It was difficult during my six months of chemotherapy, but my husband was a tower of strength through it all. When I look back now some very positive things to came out of that dreadful time."

Now in its 15th year, Breakthrough's £1,000 Challenge is the charity's longest-running, fundraising campaign. Once a fundraiser reaches the £1,000 target, Challengers can honor someone they love by having their name permanently displayed on the £1,000 Challengers' Wall, at the Breakthrough Breast Cancer Research Centre. Over 5,000 supporters have become Challengers so far, and to date have raised over £12 million.

The Breakthrough Breast Cancer green-fingered gardening challenge certainly isn't the only fundraiser they have launched. To find out more, go here. Not only can you sign up to participate in existing fundraisers, it's quite possible learning about what people are doing to raise money for cancer research and services will inspire you to original ideas of your own.

Producer/Recording Artist Sandra Grace donates CD sales to breast cancer

South Beach, FL Producer/Recording Artist Sandra Grace is donating part of the proceeds of her new CD "Do You Have A Lover?" to breast cancer research and awareness in honor of her mother, aunt, and some dear friends who have survived breast cancer and inspired the music on the album. She will personally autograph and mail out each CD ordered from her website in July 2006. The CD sells for $9.99.

As for the music, "Do You Have A Lover?" can best be described as Madonna meets Fran Drescher! It's a good work-out album: electronica with dance and progressive house influence, and a pop ballad snuck in for cool-down. I know I for one can use a new work out CD to exercise to. To get an advance copy of "Do You Have A Lover?", please visit her website here

Sandra Grace was just recently featured on the cover of  Express, a South Florida newspaper, with Lily Tomlin and George Bush!

Second Vera Bradley purse carries hope for a cure

I have a Vera Bradley purse -- a backpack, actually -- that is black with pink ribbons and little multi-colored flowers sprinkled all over the fabric. The print is called New Hope and a portion of the proceeds from the purchase of this bag go toward breast cancer research. Now there is a second print available that also carries hope for a cure. Hope Toile is the name of this bright, cheery, perfect-for-summer, pink bag -- and like the purse I have, part of the sales will benefit the Vera Bradley Foundation for Breast Cancer. Since 1994, Vera Bradley has raised more than four million dollars for breast cancer research and this pattern -- which also shows up on accessories such as umbrellas, wallets, belts, eyeglass cases, and watches -- symbolizes renewed hope for a cure. And while I don't have this purse yet, it is on my wish list for a time when I need something new and fresh and hopeful.


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