The Susan G. Komen Breast Cancer Foundation recently revamped it's entire campaign landscape. There's been a name change -- Susan G. Komen for the Cure -- and an infusion of more than $1 million into advertising, and a logo redesign, and a whole slew of new slogans intended for magazines and websites and billboards and t-shirts.These changes mark the 25-year anniversary of one woman's gift to her sister, Susan G. Komen, who lost her battle with breast cancer at the age of 36. This gift -- the now powerful Susan G. Komen for the Cure -- is most known for its Komen Race for the Cure, a nationwide fundraising and awareness campaign featuring races attended by more than one million participants.
Soon, this group may be known for even more.
Sister Nancy G. Brinker, a breast cancer survivor herself, says, "It's high time we took ownership of the strides we've made and declare our uncompromising commitment."
Brinker's declarations are flying. Some people think they are offensive. Others disagree. I won't share my opinion on this Thought for the Day just yet -- because I don't want to sway any opinions. But I'd love to hear your take on this Komen approach to stamping out breast cancer.
Think about this:
Some print and poster ads will feature a woman wearing a tank-style undershirt that says, "When we get our hands on breast cancer, we're going to punch it, strangle it, kick it, spit on it, choke it and pummel it until it's good and dead. Not just horror movie dead but really, truly dead. And then we're going to tie a pink ribbon on it."
Another ad states, "We only focus on one thing. Or, depending on how you look at it, two."
Another states, "If you're going to stare at my breasts, ... you could at least donate a dollar to save them."


I told my six-year-old son today that on Friday, we will attend a
Rock legend Black Sabbath Ozzy Osbourne spoke about his wife Sharon's colon cancer diagnosis during a recent interview with
Glamour's October magazine features stories about breast cancer survivors. Cancer Vixen Marisa Acocella Marchetto, cartoonist for Glamour and The New Yorker and author of
Of all the gifts I received during my cancer treatment, I never did receive boxing gloves. And I've never even considered giving them as gifts to loved ones who are sick. I usually stick with fuzzy socks -- that's my traditional put-your-feet-up comfort gift. But I like the idea of boxing gloves. I like that they represent the fight cancer brings out in us. And I like that two sisters came up with this gift idea for their mother during her cancer battle. Complete with signatures from family and friends, they presented boxing gloves to their mom, Gerrell, who loved looking at her symbol of strength. And she was thrilled with all the personal messages that reminded her each day of everyone who stood in her corner. Although Gerrell has since passed away from cancer, the boxing glove idea lives on.







