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Thought for the Day: Komen slogans pack a punch

The Susan G. Komen Breast Cancer Foundation recently revamped it's entire campaign landscape. There's been a name change -- Susan G. Komen for the Cure -- and an infusion of more than $1 million into advertising, and a logo redesign, and a whole slew of new slogans intended for magazines and websites and billboards and t-shirts.

These changes mark the 25-year anniversary of one woman's gift to her sister, Susan G. Komen, who lost her battle with breast cancer at the age of 36. This gift -- the now powerful Susan G. Komen for the Cure -- is most known for its Komen Race for the Cure, a nationwide fundraising and awareness campaign featuring races attended by more than one million participants.

Soon, this group may be known for even more.

Sister Nancy G. Brinker, a breast cancer survivor herself, says, "It's high time we took ownership of the strides we've made and declare our uncompromising commitment."

Brinker's declarations are flying. Some people think they are offensive. Others disagree. I won't share my opinion on this Thought for the Day just yet -- because I don't want to sway any opinions. But I'd love to hear your take on this Komen approach to stamping out breast cancer.

Think about this:

Some print and poster ads will feature a woman wearing a tank-style undershirt that says, "When we get our hands on breast cancer, we're going to punch it, strangle it, kick it, spit on it, choke it and pummel it until it's good and dead. Not just horror movie dead but really, truly dead. And then we're going to tie a pink ribbon on it."

Another ad states, "We only focus on one thing. Or, depending on how you look at it, two."

Another states, "If you're going to stare at my breasts, ... you could at least donate a dollar to save them."

Preparing to pack the place pink

I told my six-year-old son today that on Friday, we will attend a University of Florida gymnastics meet. Not such a big deal in and of itself but the fact that the entire meet is dedicated to the battle against breast cancer is what makes my announcement to Joey so important. You see, Joey has been my faithful companion ever since I was diagnosed with breast cancer two years ago. He has been my link to all things simple. He has been my rock, my inspiration, my motivation to fight for my life.

I told Joey this sports event is a celebration of people with breast cancer, like me. And I told him everyone must wear pink, a color he knows well when it's twisted in ribbon formation. I eagerly awaited Joey's reaction to the whole pink thing, not because he has an aversion to pink but because his absolute favorite color is orange and he tends to choose this fabric selection whenever possible. But without hesitation, Joey was completely accepting of making a pink fashion statement.

I told Joey we would make shirts so we could be as pink as possible on Friday. So we bought white t-shirts and two shades of pink dye, and we will soon tie-dye our shirts for the festive occasion where both University of Florida and University of Kentucky gymnasts will wear pink leotards -- in different shades -- and where the fans will make donations to the local American Cancer Society.

Joey asked me while we shopped for our t-shirt supplies if lots of people have cancer.

"Yes," I told him, recalling a fact I had just learned -- 8.9 million Americans alive today have a history of cancer. "Lots of people have cancer."

I am not sure what this means to Joey. But I suspect his comprehension of the disease is limited to pink ribbons, bald heads, and periodic celebrations. If only cancer were that simple.

Cancer is not simple. But Joey helps me face each day with simplicity. And I can't wait to simply make a few t-shirts with him and then pack the place pink in honor of all the women who every day face the complexities of a fierce opponent.

Ozzy Osbourne terrified by wife Sharon's cancer diagnosis

Rock legend Black Sabbath Ozzy Osbourne spoke about his wife Sharon's colon cancer diagnosis during a recent interview with Hello! magazine, in which he is quoted as saying, "When I found out it was like someone had got a slab of concrete and hit me with a big dose of reality. I thought cancer plus patient equals death. The thought of losing her was more than I could bear."

In 2002, the entire Osbourne family appeared in a MTV reality show The Osbournes. During the taping, Sharon was diagnosed with colon cancer. Rather than cancel the show, she agreed to share the experience of chemotherapy and cancer survivorship with the viewers to help raise awareness for cancer.

Osbourne said that while he is always happy for the professional success his wife enjoys with such shows as the U.K. talent show X Factor and The Sharon Osbourne Show, he misses the time away from her.

Ozzy has designed a limited-edition signature series t-shirt for the Hard Rock Cafe, with profits from the sale of the t-shirts to benefit the Sharon Osbourne Colon Cancer Program. The cancer charity offers colonoscopies and screenings to people without medical insurance, as well as those with minimal coverage, transportation to chemotherapy for patients and nursing consultation to those in need of assistance with their aftercare.

Now a four-year colon cancer survivor, Sharon's life philosophy is simple: "live everyday to the fullest, and don't save for tomorrow what you can do today." Ozzy and Sharon Osbourne are featured on the cover of the February 2007 issue of Hello! magazine.

The Rack Pack strives to support friend with breast cancer

Glamour's October magazine features stories about breast cancer survivors. Cancer Vixen Marisa Acocella Marchetto, cartoonist for Glamour and The New Yorker and author of Cancer Vixen: A True Story, is profiled. And another survivor -- young mom Kelly Corrigan who authors her online journal Circus of Cancer -- is highlighted. And Allison Briggs, diagnosed with breast cancer at the age of 26, shares her photo journal with readers who learn from all three survivors that more and more, women are sharing their cancer journeys in very public ways.

Allison -- Alli -- could not sleep the night she was diagnosed with breast cancer so she sent her boyfriend to the store for medication to calm her upset stomach. While he was gone, she noticed a camera sitting on the bedside table. She had an overwhelming urge to start snapping photos. So she took some self-portraits, had her boyfriend take some more when he returned home, and decided that night she would document her journey through photographs. She wanted to remember this phase of her life -- even though she had no idea how it would turn out.

Life is turning out just fine for Alli, who has rallied a support team called The Rack Pack, a group of women who aim to make a difference -- all because of the inspiration and strength they receive from their friend Alli. They are participating in the Susan G. Komen Breast Cancer 3-Day, 60-mile walk in San Diego November 10-12. They sell Rack Pack t-shirts. They offer e-mail notification of exclusive Rack Pack events. They share updates about Alli. They never stop trying to make a difference -- for Alli and for women everywhere fighting breast cancer.

Boxing gloves help cancer patients fight for their lives

Of all the gifts I received during my cancer treatment, I never did receive boxing gloves. And I've never even considered giving them as gifts to loved ones who are sick. I usually stick with fuzzy socks -- that's my traditional put-your-feet-up comfort gift. But I like the idea of boxing gloves. I like that they represent the fight cancer brings out in us. And I like that two sisters came up with this gift idea for their mother during her cancer battle. Complete with signatures from family and friends, they presented boxing gloves to their mom, Gerrell, who loved looking at her symbol of strength. And she was thrilled with all the personal messages that reminded her each day of everyone who stood in her corner. Although Gerrell has since passed away from cancer, the boxing glove idea lives on.

After their mom died, Gerrell's daughters began a company called My Knockout where they sell boxing gloves with signature pens, t-shirts, gift baskets, and more -- and they contribute a portion of all profits to the American Cancer Society. They say it's takes just three rounds to pursue this gift option for anyone faced with a physical or emotional struggle -- just purchase My Knockout boxing gloves, have friends and loved ones sign the gloves with encouraging messages, and give the gloves to your fighters.

Gerrell's daugthers, who also keep a My Knockout blog, say life is truly worth fighting for. So put your gloves up and fight.

Thanks Sheree for sharing your story!

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