Yesterday afternoon, a Canadian hockey team with a roster of seven and eight-year-old boys sported pink socks, pink jerseys, and pink hockey sticks in an effort to raise money for Breast Cancer Action of Ottawa -- a group dedicated to raising awareness and providing support for those affected by breast cancer.

The color pink was a non-issue for the little boys asked to do their best to help others.

"I'm excited about playing in pink," said one eight-year-old decked out in the breast cancer color to support his aunt, who is currently battling the disease.

One hockey mom says it was surprisingly easy to convince the boys to wear pink uniforms.

"They told me that real men wear pink," she said.

And so pink is what they wore on this special day -- it was Hockey Day in Canada, when Canada's national game is celebrated throughout the country -- and raise funds is what they did. In fact, the team was overwhelmed by the amount of donations received and the special items given for use in a silent auction. A jersey signed by Dany Heatley of the Ottawa Senators, a jersey signed by Wayne Gretzky, and two tickets to a Senators hockey game top the list of generous offerings.

These little boys reached their goal -- they raised awareness, and they raised money. Yes, indeed, real men do wear pink.

For women who have had a mammogram, now may be the perfect time to get in shape -- in Gainesville, Florida anyway. The Gainesville Curves is waiving all service fees for women who show proof of a mammogram and join this fitness center during the week of October 16.

Curves is the largest fitness franchise in the world -- with 9,500 locations worldwide -- dedicated to providing affordable exercise, weight loss, and nutrition programs for women. Curves is also dedicated -- in at least one city -- to Breast Cancer Awareness Month. A month that can have a positive effect on the whole body.

Perhaps other locations are offering this same deal. If not, you might try to negotiate the discount at a location near you -- in the spirit of your own good health.

Breast cancer is personal for Nicole Kidman. At 17, her mother Janelle was diagnosed with breast cancer. As a celebrity spokesperson for Cancer Research UK Breast Cancer Awareness Month, Kidman helped launched this October's All Join Together campaign by unveiling a giant pink ribbon on the Stardome at Madame Tussauds.

Kidman shares, "As someone whose family has personally been affected by the disease, I can't stress enough how important it is that women get to know and understand what is normal for their body. I hope that this Cancer Research UK campaign will raise awareness of breast cancer amongst women of all ages and encourage them to report any unusual changes and go for screening if they're over 50. Together we will beat cancer."

On October 5th, A Touch of Pink party will be held in the Blush room of Madame Tussauds. Madame Tussauds is famous for its wax figures of celebrities, notable persons and world figures. Many celebrities are expected to attend the A Touch of Pink party. For more information on purchasing tickets to the event, email tickets@atouchofpink.org.

To learn more about Cancer Research UK's mission in cancer prevention and research; and in improving the lives of cancer patients, visit Cancer Research UK.

With the sale of a designer logo t-shirt, Fashion Targets Breast Cancer, launched in the UK by Breakthrough Breast Cancer, is celebrating its tenth year as the UK's leading fashion charity breast cancer campaign. The fundraiser began after Ralph Lauren's friend, fashion editor of the Washington Post, Nina Hyde, died from breast cancer. While Ms. Hyde was still battling cancer, she asked Lauren to promise he would do something to raise awareness for breast cancer. Fashion Targets Breast Cancer and the designer logo t-shirt is his promise fulfilled.

Fashion Targets Breast Cancer is a worldwide campaign with celebrity spokespersons such as Saffron Aldridge, Yasmin Le Bon, Gisele Bundchen, Helena Christensen, Jodie Kidd, Elle Macpherson, Jade Jagger, Lily Cole, Eva Herzigova, Claudia Schiffer, Jasmine Guiness, Yasmin Le Bon, Laura Bailey, Erin O'Connor and Jerry Hall.

To support breast cancer charity, you can purchase a Fashion Targets Breast Cancer designer t-shirt here. In addition, by submitting a photo of you and your best dressed friends to the 10 best dressed gallery you are entered in a contest to win tickets to the London Fashion Week this coming September.