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Posts with tag venture

Magazine reaches for women living beyond breast cancer

There's a bit of breast cancer news in just about every magazine out there -- news about treatments and protocols and studies, news about celebrity diagnoses, news about lives lost to breast cancer and lives conquering breast cancer, news that is scattered here and there and everywhere. But now, there is a magazine all about breast cancer -- and just about breast cancer. All sorts of breast cancer wisdom is conveniently packaged into one slick, glossy publication that debuted on newsstands yesterday, September 19.

Beyond: Live & Thrive After Breast Cancer is a semi-annual publication from Meredith Special Interest Media, part of the Meredith Corporation -- a leading media and marketing company and home to magazines such as Better Homes and Gardens, Ladies' Home Journal, Parents, and Fitness. Meredith's new breast cancer venture provides women living with the disease -- and those who may one day encounter it -- with support and with the latest information on treatment and recovery.

The Fall/Winter 2006 premiere issue of Beyond features a cover story about Dallas Mayor Laura Miller, a survivor forging ahead into a life beyond breast cancer. Also filling the pages are inspiring real-life profiles and stories, nutritional advice, up-do-date medical information, fashion tips, the Pink Pages -- a resource guide that details upcoming races and products that support breast cancer -- and much more.

Behind the scenes of this issue is an advisory board of leading experts in the breast cancer field. Experts include Susan Brown, the health manager at Susan G. Komen Foundation; Carolyn M. Kaelin, director of Comprehensive Breast Health Center and breast cancer survivor; and Lillie Shockney, Administrative Director at Johns Hopkins Breast Cancer.

If there is one theme common to women surviving breast cancer, it must be the desire to live beyond the control of this life-threatening and life-changing illness, to recapture an existence that resembles something normal, to embark on a journey outside the confines of cancer. Tips, techniques, strategies, and inspiration for accomplishing these feats are printed on the pages of this new magazine that is sure to reach its intended audience -- that today includes two million women who are living with breast cancer.

Ford's Warriors will bang their drums on ABC's The View

This past week saw the launch of a first-ever partnership between Ford and ABC's The View. As part of Ford's Warriors in Pink initiative -- a campaign to get women everywhere to join the battle against breast cancer -- the co-hosts of The View during the month of October will feature Warriors sharing their personal stories of support and commitment in the fight against breast cancer.

On September 12, The View's call out for Warriors began online at abc.com
(keyword: theview) where viewers are asked to submit stories about the breast cancer Warriors in their lives. Then each week in October -- Breast Cancer Awareness Month -- a different Warrior will be selected to appear on the show.

Also part of the show will be an audience give-away, featuring merchandise from Ford's Warrior collection. Beginning October 2, viewers will have the chance to purchase a limited edition The View/Warrior coffee mug -- the same mug The View co-hosts will sip from to remind audience members about the importance of breast cancer awareness and early detection. All proceeds will go directly to the Komen Foundation. And on October 29, co-host Rosie O'Donnell -- who lost her mother to breast cancer and is herself a Warrior -- will attend the Race for the Cure event in Princeton, New Jersey.

Ford's Warriors in Pink campaign raises funds for the Susan G. Komen Breast Cancer Foundation through the sale of clothing and accessories for men, women, and children. One hundred percent of the net proceeds benefit the Komen Foundation. Over the past 12 years, Ford has contributed $87 million in gifts and donations to this life-saving venture.
Warriors in Pink merchandise is available not just during the month of October but year-round at www.fordcares.com.

One woman hits the road for a cure, for her mother, for fun

Lori is driving across the country trying to raise money -- $9,490 to be exact -- for breast cancer research. One dollar for every day that her mother battled breast cancer. And she is close. She has already raised $8,629.40 through sponsors and donations and has traveled a whopping 6,874 miles since she first hit the road in May. She's been through California and Nevada and North Dakota and Utah and Wyoming -- among other places. She camps and hikes and canoes and stops to see friends along the way. Like the friend she will visit today in Minnesota -- a friend who is surviving breast cancer. She stops at roadside attractions and restaurants and charming little overnight resorts. She stops for photos and to write on her blog -- and through it all, she reflects on the mother she lost almost one year ago. And she raises hope for others fighting breast cancer by giving 100 percent of her donations to The Breast Cancer Research Foundation. I am impressed. I am honored. I am in awe of what Lori is doing. Because I know I could never do it.

I don't like to travel -- and anything more than a three-hour trek in any direction, by any mode of transportation, is too much for me. And while I have traveled in my life to faraway places -- England, France, Germany, Italy, and more -- I do not enjoy any part of the process that gets me to and from my destinations. I'm not sure why. I just don't like it. But I admire those who venture to distant lands. And those who find excitement in a spontaneous trip. And those who tackle the long road across state lines for the pure thrill of it. And those -- like Lori -- who do it so others can benefit. So others can survive the disease that takes so many lives. The disease that took Lori's mom.

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